Sweetheart of the Song Tra Bong free essay sample

Close your eyes and imagine a backdrop of densely packed trees in shades of olive and emerald green, a military supply helicopter on the helipad, blades swooshing around stirring up dust, and out steps a beautiful, young, blonde girl. Right in the middle of war-torn Vietnam, at the Tra Bong outpost, Mary Anne Bell arrives at the request of her boyfriend. When first reading â€Å"Sweetheart of the Song Tra Bong,† by Tim O’Brien, one might believe it is a love story turned sour, but on closer inspection, it is apparent that this story is about much more than that. This story is about the loss of innocence, personal evolution, and the attempt to define one’s self. A bit tired and out-of-place, a young Mary Anne steps off a helicopter and into Nam. A war is raging beyond the concertina wire, and she is oblivious to the enormous magnitude of the situation. We will write a custom essay sample on Sweetheart of the Song Tra Bong or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mary Anne is a naive, barely 17 year old girl. She is cheerful, wide-eyed, and inquisitive all rolled up into one bundle. She is fresh out of high school with no life experience and no idea of how the world works; how it can tilt and sour one’s perspective. In the beginning, Mary Anne is very fascinated by the country, the culture, and the people. She sees Nam through untainted curious eyes, wanting to experience the customs and feel the culture. She probes the soldiers at the outpost with many questions and listens intently to their answers, consuming all the information given. She learns about claymore mines, trip wires, how to assemble and disassemble an M-16 machine gun, as well as how to cook over a can of Sterno. Like a sponge, she soaks up all the knowledge. She even learns the language; her thought is to take advantage of her situation and learn as much as possible while in Nam. Believing that the locals are safe, ordinary people, Mary Ann wants to venture to a close-by village to interact with them. This shows just how wet behind the ears she is; Mary Anne does not see the threat or danger in heractions, â€Å"It did not impress her that the VC owned the place† (OBrien 214). Some of the other soldiers were impressed with her courage, but not so much with her intelligence. The NCO of the outpost, Eddie Diamond described her best as â€Å"D-cup guts, trainer bra brains† (OBrien 215). However, Eddie knew that eventually she would learn the cold, hard truth like everyone else, and it would change her forever. Rat Riley, one of the medics at the outpost and new friend of Mary Anne’s, makes a direct comparison between her, him, and others, â€Å"†¦like you and me. A girl that’s the only difference† he declared, â€Å"†¦when we first got here all of us we were real young and innocent, full of romantic bullshit, but we learned pretty damn quick† (OBrien 215). Mary Anne would learn as well, she would lose the innocence that came with ignorance of the truth. The change was slow and murky to the untrained eye, but there it was, the progression from a pure untainted soul to one that had fallen into a dark abyss. It started with small things, the lack of emotion when dealing with injured soldiers, all the blood and guts. Not being the least bit frightened or put off by what she was seeing, Mary Anne would jump right into the middle of all the gore. â€Å"In times of action her face took on a sudden new composure, almost serene†¦Ã¢â‚¬  (OBrien 217). A new and different person was immerging; the young, innocent, bubbly, wideeyed girl was disappearing. There were other subtle changes showing how Mary Anne was becoming one of the guys. Just like the men, she cut her beautiful blonde hair short and wrapped her head in an army issue green bandanna to blend in. Gone were the small things that made her Mary Anne-her make-up, taking care of her fingernails, jewelry, and â€Å"hygiene became a matter of small consequence† (OBrien 216). It was, by pure design of nature, she had to adapt to the environment to survive. The softness as well as her exuberance were gone and replaced by rigidity and indifference. She no longer engages in activates with the others, instead; she stares intently into the dark jungle with a look of contentment on her face. Nam was claiming her, sucking her into the abyss. Mary Anne starts going out on patrol in the jungle with the â€Å"Greenies†, the Green Beret soldiers. Eventually, she becomes so comfortable with her surroundings that she ventures out on her own. Mary Anne makes the final transition; the innocent girl disappears within the new person she has become. She is now a war-born soldier. Now, there is no trace of the young girl who stepped out of the helicopter and into Nam for the first time. The girl joined the zoo† Mary Anne became just another animal in the vast Nam jungle (OBrien 221). The naive, innocent girl was gone; she vanished into the shadows. Mary Anne found her true self and was perfectly at peace. The wilderness succeeded in drawing her in, changing her, and making her part of the earth. Mary Anne wants â€Å"†¦to eat this place. Vietnam. I want to swallow the whole country-the dirt, the death-I just want to eat it and have it there inside me† she adds â€Å"I get scared sometimes-lots of times-but it’s not bad. You know? I feel close to myself† (OBrien 223). Perhaps for Mary Anne, she found something that was lurking deep inside her prior to arriving in Nam. Maybe Nam just expedited digging that part of her out. Mary Anne was alive, full of electricity, â€Å"perfectly at peace with herself† she explains â€Å"because I know exactly who I am† (OBrien 223). â€Å"Sweetheart of the Song Tra Bong,† shows us all that no one can survive a war and walk away unscathed by it. One can never return the same person that went over to another country on a mission that involved killing. Rat Riley describes it best, â€Å"you come over clean and you get dirty and then afterward it’s never the same† (OBrien 225). This story is not about Mary Anne Bell, but about what she embodies. She personifies all the young, inexperienced boys that went to Vietnam and their stories. Mary Anne represents the loss of purity in the many young men that went by choice or by force to a foreign land. Nam devoured their souls transforming them forever, as if the very country cried out for a piece of them as payment for damages rendered. Nam claimed its price of those that trampled on her soil. Some young men may have found their inner killer and like Mary Anne did in the end, they became content. But on the other hand, many others were forced to become something alien just to endure the war. These are the souls that returned tortured. Oh my soul that I should weep for I no longer close my eyes and find innocent sleep. These haunted souls look in a mirror and ask, â€Å"Who am I? † Perhaps on some days, they see a glimmer of the person they once were when they were young and innocent. Works Cited OBrien, Tim. Sweetheart of the Song Tra Bong. World Views Classic and Contemporary Readings. Ed. Macy, et al Felty. 6th. Boston: Pearson, 2010. 210-226.

Australian Federation essays

Australian Federation essays When Australia was first established by white people, Governor Phillip had various powers and was able to rule in an autocratic way to keep the population under control (70% of whom were convicts). The wealthy and privileged filled the early parliaments and courts, which was an unofficial aristocracy. The citizens of the colonies were British citizens in a constitutional monarchy; a political system which is subject to the provisions of a constitution and in which a monarch has a right to be represented. Separate colonies developed into states that were united under a federal system of government after Federation in 1901. Gradually the influence of British governance declined. In the 1840s, males over 21 years old, in the Australian colony who rented or owned properties worth 200 or more were only allowed to vote. Early elections were not decided by secret ballot. Only prosperous people could afford to be parliamentarians as parliamentarians were not paid a salary. People who settled in Australia voiced their opinions about democratic ideals as they did not agree on these undemocratic practices. The working people from Britain fought for better conditions and a right to be heard. In the 1850s, countless people had gone to the goldfields in Victoria where a strong campaign began for reasonable treatment of less fortunate people. In 1854, the Eureka Stockade was an armed uprising by gold miners, and it began out of fury over a licence fee that had to be paid by them. The miners had no political representation; therefore they felt that the fee was unreasonable. The symbol for the fight for justice and equality continues to be represented by the flag that was raised during the stockade, and has been proposed as a national flag, should Australian become a republic; a country in a which the head of a state is elected. In 1856, voting by secret ballot came to Victoria and South Australia, while it came to New South Wa ...

DNA synthesis and repair Essay Example | Topics and Well Written Essays - 1500 words

DNA synthesis and repair - Essay Example contains over 3 billion bases that are similar in all people but the order of their arrangement determines the uniqueness of one individual and can be used to determine if there is any relationship between individuals. The DNA bases combine with each other to form a base pair for example when A combines with T, C and G they form a pair that is unique for each human being (Adams and OIRL Press, 1991, p.17). Each base is combined with a sugar molecule and a phosphate molecule and the combination is called a nucleotide which is arranged in two long strands forming a double helix. The spiral nucleotide forms its self like a ladder with the DNA pairs as the ladder rungs while the sugar ad phosphate molecules act like the sidepieces of a ladder (Kornberg and Baker, 2005, p.7). DNA serves the purpose of storing biological information since it is resistant to cleavage and both strands store the same biological information (Adams and OIRL Press, 1991, p.44). In the human body cells, there are normally 46 strands of DNA that are called chromosomes and they are coded in a sequence of heterocyclic amines (Adams and OIRL Press, 1991, p.47). The chromosomes contain genes that contain hereditary information used to distinguish an individual from another or establish their biological information. The human body cells are in a continuous process of multiplication due to cell damage and body growth. Prior to cell division the DNA material that was previously in the cell must be duplicated so that the cell to come after cell division will have a full amount of DNA material. The semi-conservertive process by which the dna material is duplicated is called DNA replication. The process is termed as semi conservertive since the DNA in the new cell contains one strand from the previous cell and a newly synthesized strand and DNA Replication take place by breaking the hydrogen bonds between bases of the two antiparallel strands (Adams and OIRL Press, 19 91, p.50). The unwinding of the two

International market entry Essay Example | Topics and Well Written Essays - 2000 words

International market entry - Essay Example It is important for the various industries to market some of these devices in international market. After welcoming the commodity, it is sure that entering the market will be easy as the technology devices will be used to simplify their works in those areas. It is important to go through the marketing of the ipad 4, one of the acclaimed devices in the hospitality industry, in Italy as this represents international market entry of the commodity. The country, Italy, has been a democratic nation for 46 years now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows the United States, the producer of the ipad, to venture into the Italian market easily and consequently have increased sales of the ipad (Fleisher, 2008, 169). The fact that the country has a well laid out judicial system is also important f or the marketing of the new ipad. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the ipad and tell people not to purchase it. Such cases are few - the concept of freedom and independence is incorporated in the Italian market. One factor that may come as a disadvantage in the marketing of the ipad is with regards to the tax tariffs that the country has. Lately, Italy has set its tariffs very high in an effort to boost its economy. With the increased tariffs, the country will have reduced imports and – consequently – the goods within the country will increase in sales. With this the standards ought to increase and make the economy of the country boost. The issue of tariffs was induced by the executive arm of the government and has been a major hindrance to the sale of products. This factor is bound to affect the marketing of the product in the country (Henry, 2009, 48). Shifting focus to the economic aspect of the country, Italy’s economy is rated eighth largest in the world. This has been effective in ensuring that the circulation of products in the country is well above average. Moreover, this means that most citizens in the country are stable thus being in a position to market the ipad. This brings down the fears that one may have when introducing the ipad into the Italian market. It is also important to understand the fact that country’s economy is not stagnant but rather on the rise from the various measures taken by the government such as increased taxation (Cohen, 2011, 68). This ensures that the citizens of the country are always up and busy to ensure that they achieve their goals while living a comfortable life. Introduction of the ipad into the market would work great to ensure that these people are always informed on the changing market trends by using the device. This acts as a positive impact on the sale of the ipad, and so there is the need to introduce it into the Italian market. The transport sector is one other factor to consider with regards to the marketing of the ipad in Italy. Italy’s economy has been stable, and ensuring infrastructure development is a key aspect in the country. Italy has well established roads that generate a huge income for the government. The fact that these roads are in great conditions ensures the

Ethical Behavior of Companies Essay Example | Topics and Well Written Essays - 250 words

Ethical Behavior of Companies - Essay Example It is evidently clear from the discussion that honoring the interest of the shareholders is the priority of any business investment. Investors expect to yield maximum profit from the venture by maximizing revenue and minimizing cost. However, balancing these parameters leads to adverse consequences that result in social or environmental conflict with other stakeholders. Therefore, the integration of a CSR framework comes in handy to solve the conflict created by the business operations. The Corporate Social Responsibility model requires the firm to be responsible for its business practices that affect the community or the environment where it operates. However, this does not come at the expense of the enterprise success. For this reason, the value optimization is the ideal practice because it embraces social, economic, and environmental accountability to its stakeholders. The responsible shareholder-value optimization principle supports ethical actions and responsibility of the busin ess to its stakeholders. Under this principle, the organization is responsible for any social, economic or environmental inconvenience caused by its maneuver. As a result, this role gives the business a mandate to ensure ethical practices that are within the expectation of the shareholders, the community, and other stakeholders.

Congenial associates Essay Example for Free

Congenial associates Essay This want issues from the social need of gregariousness and acceptance. Management can aid the process by carefully planned and executed induction programs, provision of means to socialize through rest periods and recreational programs, and promoting the formation of work teams through proper work-station layouts and human-related work procedures. Credit for work done: This want issues from the egoistic classification of needs and can be supplied by management through verbal praise of excellent work, monetary rewards for suggestions, and public recognition through awards. Releases in employee’s newspapers, and the like. A meaningful job: This want issues from both the need for recognition and the drive toward self-realization and achievement. This is a very difficult want to supply, particularly in large organizations having minute division of work and mechanically paced assembly lines. Some research into the possibilities of job enrichment has indicated the possibility of integrating the need of employees for significant work and the need of the organization productive, co-ordinate activity. Opportunity to advance: Not all employees want to advance. Some feel the social needs more strongly than the egoistic ones. However, most employees like to know that the opportunity is there, should they desire to use it. This feeling is influenced by a cultural tradition of freedom and opportunity. Comfortable, safe, and attractive working condition: The want for good working conditions also rests upon multiple needs. Safe working conditions issue from the security need. The specific attributes, such as desks and rugs, constitute symbols of status denoting a hierarchy of importance. Much management has discovered that the allocation of such status symbols can be quite as difficult as the allocation of money. In today’s environment where the threat of violence is increasing safety is also an important factor which plays an important role in employee motivation. Competent and fair leadership: The want of good leadership can issue from physiological and security needs. Good leadership helps to assure that the organization and its jobs will continue to exist. In addition, the ego demands that one-respect person from whom orders and directions are to be received. It is very frustrating to be subjected personally to a command from an individual who is deemed unworthy and incompetent. Reasonable orders and directions: The order is the official communication of organization requirements. In general, it should be related to the requirements of the situation, capable of being executed, complete but not unnecessarily detailed, clear and concise, and given in a manner that stimulates acceptance. Unreasonable orders incapable of accomplishment serve only to increase insecurity and frustration. Unreasonable orders that work contrary to the best interests of the organization may lead to a form of malicious obedience; the employee takes great delight in following them to the letter in hopes of harming the superior who merits little respect. A socially relevant organization: The trend toward greater social expectations of private organizations has impact upon such an organization’s employee’s expectations. This want issues from human needs of self-esteem, and levies a highly challenging responsibility upon the organization’s management. In a job environment where the most of the above mentioned conditions will fulfilled the employees will be more committed and productive. The managers at ACTAVIS should fulfil the conditions above in order to achieve the desired goals. Solution through using theories: As Locke (1976) put forward a theory of motivation based on goal setting. The individuals in the company can be motivated by setting goal as Goal Theory suggest that it is the goal that an individual is aiming for which motivates, rather than just the satisfaction of attaining it. Locke’s view is that what a person values or desires determines the goals he sets for himself, but that what actually drives him (motivates him) are the goals themselves. Locke’s own researches indicated that individual performance was better when people had been set specific goals of a challenging or difficult nature, and when they received feedback on their performance. This approach clearly has implications for the practice of management-by-objectives of target setting. Which relies for its success on the mutual agreement of specific goals between a manager and his subordinate. A modern and a more permanent approach to motivation are through job enrichment. This involves putting meaning into jobs. In other words, it is putting Herzberg’s two-factor theory into effect by building motivators into the job. These motivators include achievement, growth, responsibility, advancement and recognition. This approach can also work for ACTAVIS since the company is renovating its units. According to the approach the company should plan to change the job contents of the employees in order to motivate them for the new unit settled by ACTAVIS in Bulgaria. A number of research studies have indicated that the job content is an important factor in motivating people. So the content of a routine or repetitive task must be restructured to provide motivation to the performer of that job. One way of restructuring the job is through job enrichment, or making jobs more meaningful. If a manager can include more of Herzberg’s motivators, people who perform such jobs utilize their skills and potentials to the best of their abilities and be more productive on the job. Thus, the jobs would be richer and not just bigger. Hence the use of the term job enrichment. Keeping in view the case of ACTAVIS following steps have been recommended to make jobs enriching: Selection of an area or job where an improvement in motivation will make a difference in performance or productivity. Clues such absenteeism, turnover, tardiness, poor quality, lack of interest and production delays may provide an answer in selecting an area or jobs to be enriched. Development of criteria for measuring changes in productivity among the employees in the selected area or job. These measurements may include rate of absenteeism, number of products rejected, waste, etc.

The Causitive Agent of Rocky Mountain Spotted Fever Essay -- Biology M

The Causitive Agent of Rocky Mountain Spotted Fever The Bacteria Rickettsia rickettsii is the small, aerobic gram-negative bacterium that is the cause Rocky Mountain spotted fever in humans (and other vertebrates). They are obligate, intracellular bacteria that range in size form 0.2x0.5  µm to 0.3x2.0 µm. Rickettsia belong to the phylum alpha-protobacteria, which are capable of growing in low levels of nutrients, and have a long generation time relative to other gram negative bacteria such as Escherichia coli. In humans rickettsiae preferentially reside in the nucleus or cytoplasm of cells lining small to medium size blood vessels. Rickettsia enter host cell by inducing phagocytosis, then immediately escape the phagosome to grow and reproduce within the cytoplasm (or nucleus)of the host cell. The host cell will normally lyse eventually, causing the release of new organisms. The host cell is also harmed by the toxic effect of the cell wall. (CDC) Van Kirk et al have done studies showing that actin-based motility (ABM) is a mechanism for intercellular spread. R. rickettsii is the only Rickettsia species that utilizes ABM. Findings suggest that ABM is a major factor in causing infection; after a host cell becomes infected the polymerization of the actin of the host cell forms a filamentous actin comet tail. The actin tail aids the pathogen in moving through the cytosol and into membrane protrusions of the host cell, where it can be engulfed by neighboring cells and can initiate a new infectious cycle. The Vector Rocky Mountain spotted fever (RMSF) is classified as a zoonosis (diseases of animals that can be transmitted to humans), and requires a vector for transmission. The vectors (and reservoirs) for RMSF are tic... ...G. Marshall, Anita M Kelsey, MD. â€Å"What’s Your Diagnosis?† Consultant August 1996:1729-1735 Niebylski, Mark L., Mort G. Peacock, and Tom G. Schwan. â€Å"Lethal Effect of Rickettsia rickettsii on Its Tick Vector (Dermacentor andersoni)† Applied and Environmental Microbiology Feb 1999: p 773-338. Rahman, M. Sayeedur, Jason A. Simser, Kein R. Macaluso, and Abdu F. Azad. â€Å"Molecular and Funcional Analysis of the lepB Gene, Encoding a Type I Signal Peptidase from Rickettsia rickettsii and Rickettsia typhi.† Journal of Bacteriology August 2003 (2003 American Society for Microbiology):4578-4584. Van kirk, Levi S., Stanley F. Hayes, and Robert A. Heinzen. â€Å"Ultrastructure of Rickettsia rickettsii Actin Tails and Localization of Cytoskeletal Proteins.† Infection and Immunity (August 2000). Abstract. 16 September 2004. .

Impact of Green Marketing

A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City A Research Paper Presented to Ms. Lydia A. Basaysay In Partial Fulfillment for the Requirements of the Course in Communication Arts II Presented by: Angel Joy Mandigal Far Eastern University-Makati October 4, 2012 I. INTRODUCTION In the late 1980’s there are various environmental disasters that exist which makes the environmentalism in the spotlight.Among these were the Exon Valdez Oil Spill in Alaska, devastation of Germany’s Black Forest by acid rain, release of toxic chemicals in the Rhine River and the volcanic eruption o`f Mount Pinatubo in Philippines according to Ottman (1998 as cited in Suplico 2009). Those environmental issues that mentioned are antecedent by the world’s growing population that leads to scarcity of goods. As a result, â€Å"green† were introduced in the market that helps to make less damaging to the environment. In a study of Nandini & Deshpande (2011) stated that the green concept are seen in the United States and has been gaining steadily ever ince. In detailed, business firms realized that this environmental issue serves as a marketing opportunity for them. They believed that it will help them to increase their business profit thus; they started to adopt the concept of green marketing by implementing green consuming in measures to save earth’s resources in production. Tan &Yeap (2012) On the other hand, Suplico (2009) cited that marketing fulfils business and human purpose by providing benefits to customers through products such as the food people eat, the clothes they wear, the house where they live and the cars they drive.Hence, the decisions on what products to make and how to offer them are the responsibility of marketing functions. Additionally, Fuller (2009) stated that the decisions on what products to make are relate to what to take and both the making and taking processes. Eve ntually the wasting process that takes into ecological costs in the form of waste, pollution and damage of ecosystems that determines the attributes of products and the specific systems though which they are made available to the markets.And to determine resource use and waste generation patterns, which the antecedents of pollution and ecosystems degradation. Due of that, the market has a challenge to reinvent product systems to achieve â€Å"zero waste, zero discharger† outcomes while giving the same benefits to consumers that meets their customer expectations on product. Research studies about green consuming of a product or service have increased exponentially over the last decades that conducted until now, conformed by Leonidou, Leonidou and Kvasova (2011).People get interested on consuming eco-friendly products or services due of the environmental issues problem that lead market segment to produce a so called â€Å"green marketing†. This research is followed of su cceeding major streams, which are explained below. In a study that Nandini &Deshapande (2011) conducted, it mentioned that green marketing is an activity that designed to generate and facilitate any exchange intended in order to satisfy human needs or wants such as that satisfying that needs and wants to occur with minimal detrimental input on the national environment.Furthermore, according to Zsolnai (2002:656) as cited in Smith & Perks (2010) appended that green business is a business that has adopted the concept of being environmentalism across the various functions of the business. Together with the study of Yazdanifard & Mercy (2011) affirmed that green marketing serves as a tool for protection of the environment for the future generation which has a positive impact on environmental safety. In other words, green marketing was made in business functions due to the reason to prevent variety range of environmental issues that consumers experienced.Specifically, in the book Europea n Communities (2004:5) defined green purchasing as a giving an example and influence the market place by promoting it’s the green products or services with the authority of the public which can provide the industry with incentives for developing green technologies. As a matter of fact, green marketing campaign highlighted the superior of environmental protection characteristics of a company’s products and services whether those benefits take the form of reduce waste of packaging, increased energy efficiency in product used or decrease release of toxic emissions and other pollutants in production.Encyclopedia of Business (2nded. ). Meanwhile, Tan &Yeap (2012) study asserted that the green movement are not only focused on the environmental protection purpose but let firms globally compete to the corporate world since mostly firms applied these green movement. In addition, Smith & Perks (2010) probe about the impact of green marketing on business functions founded out tha t those human resource, management and finance department of firms which has a least impact b the green business practice.On the other hand in the further analysis of Smith & Perks revealed that the operation, marketing and distribution functions of business are the most impact of green practice of firms. Wherefore, business must know their intentions o goals since mostly of its functions impacted of green practice. Bukhari (2012) discussed in his study that companies developed more new and improved products and services with environment inputs in mind. As a result, it enables firms to gain competitive, improve ecological performance, educe operation costs, enhance corporate image of firms and increase the profit sustainability.On the other side, Ottman (2011) explained that through green consuming will served as a new source for innovation of global market because market segment believe that being green means doing things differently. However, consumers are one that witnessed the e xistence of green practice to market. To agree on that, in the book of National Consumer Council (2002:7) postulated a fact that consumers are at the centre of environmental issues, everything that consumers do in their lives impacts on the environment.In that condition, the people will start to practice the green purchasing with a belief that it will help to prevent the environmental issues that they undergo. That fact that cited was supported by Suplico (2009) in her study that consumers are really aware of the green consuming such as buying environmentally friendly products. It showed in her study that the respondents or consumers agreed that they will buy products that are non-toxic, recyclable/reasonable/refillable, degradable, non-polluting, and free from animal testing, ozone friendly, energy efficient and cause minimal household waste.In short, people are willing to bought products that are harmonious to the environment. Although, green practice of business function and cons umers help to prevent globally environmental issues and give firms an opportunity to boost up their profit, still it has another side impact in market and consumers. To prove it, Lin &Ho (2010) claimed on their study that the environmental uncertainty and green practice complexity have a significant negative influence on green adoption.Additionally, in a report of Romero (2008) posted in news the statement of Von Hernandez, Green Peace Executive Director for Southeast Asia that going green of the businesses is a great thing but it would be misleading to the consumers. Identically, on the blog of Hicks (2009) exposed that the use of eco labelling about the environmental credentials of firms are only made consumers more confusing about the product or service. Similarly, according to Lipp (2010) that articulated in his blog that in the reality the green products that offered are come in a higher price tag, in which can face market obstacles.And also, Tantawi, Shaughnessy, Gad and Raghe b (2009) conceded that going green has contradicts in result. They confirmed in their study that those environmental concern products and services is a little luxurious that only afforded by wealthy and only shed a light upon the possibility of going green. In the same matter, based on the blog of Makower (2011) explicated that green marketing are not changing consumer’s mind but is ignored by the biggest marketers, are not changing things, instead mislead consumers and does not give companies where its due.The purpose of this study is to examine the impact of green marketing on the decision making of consumers in Makati City. Precisely, this study will response and explicate the following the questions: 1) Are consumers cognizant on the concepts of green consuming? 2) Is there a significant effect of green marketing on brand loyalty? Obviously, this paper wants to address if the concept helps the firms to increase the brand loyalty on products or services. Thus, this will ex posed if the effects of the concepts to brand loyalty whether it has an advantage or disadvantage to the business functions and consumers.And for the last question, 3) Is there a significant implication of influence of green consuming that executed on the consumers and business functions? The significance of this research paper that will conduct is important because it will distinguish more information about green consuming to the consumers. As a matter of fact, this will make consumers more aware to the practice of green consuming that implemented the conservation of environment. For additional reasons, this paper will analogize the impact of green marketing to its relations to the brand loyalty of consumers on products.Hence, its main reason that related on green marketing is to contribute benefits on business functions, environment and mostly consumers. II. METHODOLOGY This paper determines to analyse the influence of the green practice movement of businesses functions on the off ered products and services in market that consumed by the different consumes. 2. 1 Participants Thirty people from selected areas of Makati will be chosen as the participants of this research. The thirty will divided into three groups of ten students, workers and non-workers from different places.Every each group of participants contains of five males and five females. 2. 2 Instruments This research surveys will confirms the impact of adoption of green practice of different firms in country. The data for this study will come from one source compartmentalized in one survey questionnaire form. First, is the demographic part of the questionnaire that will be used of personal profile information from therespondent. It includes of the respondents age, gender and profession whether they are students, workers or employees and non-workers.Second was the self-rating reading. This part is used to collect data information about their opinions that based on a given statement. The research quest ionnaire that used is the Likert Scale Type. This Likert are answerable by five scales: (SA) Strongly Agree, (A) Agree, (AD) Agree/ Dis Agree, (D) Dis Agree and (SD) Strongly Dis Agree. The scale has different criteria that concentrate on the effectiveness of the impact of green marketing on the buying pattern of consumers. 2. 3 ProcedureAll the data from respondents’ demographic and self-rating reading information will be gathered. The questionnaire will administer to the respondents before end of September 2012. The respondents are taught to fill in the survey questionnaire, consulting that there were no right or wrong answer. The respondents can took five minutes to finish the questionnaire that given. To see if there are significant impacts of green marketing on the buying pattern behaviour of consumer, whether it has effectiveness. III.DISCUSSION This research study tries to determine the impact of green marketing on the decision making in purchasing of consumers. With r egard to a) the significant information of awareness of consumes on green practice of three groups, b) the effectiveness of the green practice of business on products and service that offered in the consume satisfaction of consumers and c) certain insights that can be establish concerning on the influence of green consuming that applied of consumers and business functions.As regard to the first research problem, on many that study conducted it all agreed that consumers are highly aware on the movement of green consuming of product and service on market. To support that statement, Leonidou, Leonidou and Kvasova (2011) reiterated that consumer are started to be cognizant on green practice of market because of the immediate exist of products or services that are harmonious on environment that leads to severe environment issues. Table 1 Awareness about and the importance of green product Awareness about green Product |Frequency (N) |Percentage (%) | |Have never heard |14 |13 | |A lot |7 7 |71. 3 | |A little |17 |15. | |The Importance of green product | | | |YES |97 |89. 8 | |NO |11 |10. 2 |As for the awareness of the consumers on purchasing green products, Yaacob and Zakaria (2010) study result overwhelmingly more than 70 per cent of respondents claimed that they were highly aware on green products. Only small proportions of respondents had a little awareness about products-15. 7 per cent. On the other hand, 13 per cent of them admitted that they never heard about the practice of green consuming. It is also the same scenario that observed when the question of green products was raised. Close to 90 per cent of respondents were positive about it, and only 10 per cent claimed green products were of no importance.Table 2: Respondents' Source of Awareness to Green Marketing |How did you become aware in green marketing? |Frequency (N) |Percentage (%) | |TV |105 |48. 61 | |Radio |14 |6. 48 | |Newspaper |50 |23. 5 | |Magazine |80 |37. 04 | |Books |11 |5. 09 | |Seminar |19 |8. 80 | |Class Lecture |77 |35. 5 | |Others | |Internet |13 |6. 02 | |Parents |2 |0. 93 | |Friends |3 |1. 9 | |Product Bought |1 |0. 46 | As shown in the Table 2 consumers get interested or aware on green consuming through the following result of stud of Suplico(2009): television (48. 61%), magazines (37. 04%), class lectures (35. 65%) and newspapers (23. 15%). Obviously speaking television although has a little expensive but still the important source of information for consumers.Because television reaches extremely large audience as it communicates with sight, sound and motion. Additionally, according to Yaacob and Zakaria (2010) that the green consumerism implies the consumer that is willing to buy products or service with a premium price. In detail, consumers agree that are willing to acquire products or services that are nontoxic, recyclable/reusable/refillable, ozone friendly, energy efficient and causes minimal household waste which implies businesses can use green marketing to promote their products.With regard to the second question, Mercy & Yazdanifad (2011) study explicated that consumer on acquiring green products or services believe that the green life is a better and healthier for present and future generation. It was shown that consumers spending pattern illustrate that they have desire for brands that â€Å"go green†. Thus, in the paper of Raksha & Majidazar (2011) concluded that green practice has significant effect on the brand loyalty of consumers on firms’ products and services.It was mentioned that the perceptual evaluative and psychological process that contributes the satisfaction of consumers which it shows the product satisfaction and purchase decision experience of consumers. For further detail, businesses that incorporated green ideas in their products or services not only can satisfy the environmental needs of consumers, but also the consumer expectations on the products or services which results to increase of consumer loyalty on product or service.And for the last question, here are some significant implications of the influence of green consuming that is implemented on the consumers and business functions. Nandini & Deshpande (2011) stated in their study that green marketing helps to improve the usage of raw materials of company in manufacturing products which results a much better product quality of firms because of the green program that attached in the products. And together with the green contents that exist in the products or services that clearly gives interest to the consumers to acquire the product. Hence, it ncreased the satisfaction of costumers on the product or services of firms that leads into brand loyalty on firms. Similarly, Nandini & Deshpandi explicated being green of market increased and enhances the social responsibility of consumers to protect the environment. People get more get interested on their social responsibility if they see that the global market also c oncerned on the environment. Obviously, that implicate to reducing of the risk exposure of environment. With the help of market and also the responds of the consumers, it may slowly prevent some environmental issues.As for another firm’s implication, Bukhari (2011) elucidated that doing green of firms give them chance to access the new market, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not totally concerned on the environment. Therefore, after finding the implications of doing green it can be said that its main consequence is the sustainable development clearly in the environment and to the market that highlighted the green concept and absolutely to the consumers itself. Figure 1. Implications of Green MarketingRetrieved from Nandini and Deshpande (2011) IV. CONCLUSION Green marketing is a tool for protecting the environment for the future generation, it has an impact on consumer decision making on buying products. As what Mercy & Yazdanifad (2011) concluded in their study that consumers want to identify themselves with companies that are green compliant and are willing to pay a premium for a greener life style. Hence, clearly can say it has positive on consumer. However, marketers must find an opportunity to enhance their product's performance and strengthen customer's loyalty and command a higher price.Bukhari (2011) On the other hand, (Ottman, 1998), said that most consumers are sprouts. They buy green products from time to time but are not involved in any environmental activities. Additionally, the use of firms of labelling the green welfare of products are only make consumers more confused about the product or service. Thus, marketers should encourage consumers with appeals to get involved in environmental activities and must have enough knowledge about the use of green products that offered in market.As such, thus green marketing is not just an environmental protection tool but also, a mark eting strategy of firms for sustainable development. REFERENCES Bukhari, S. S. (2011). Green Marketing and its impact on consumer behaviour. European Journal of Business , 3(4), 375-383 Chang, N, J. , , C, M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844 European Commission. (2004). Buying green! A handbook on environmental public procurement.Belgium: Luxembourg Publication. Encyclopedia of Business (2007). Green Marketing (2nded. ). Washington DC. Fuller, Donald A. (1998). Sustainable Marketing: Managerial-Ecological Issues. USA. SagePublications. Hicks, C. (2009). It’s Not Easy Buying Green. Retrieved August 6, 2012 from http://blog. lohas. com/blog/green-marketing-strategy Horne, R. E (2009). Limits to labels: The role of eco labels in the assessment of product sustainability and routes to sustainable consumption. International Journal of Consumer Studi es [serial online]. March 2009; 33(2):175-182. doi:10. 111/j. 1470-6431. 2009. 00752. x Leonidou, L. C. ,Leonidou, C. N. , , O. (2010). Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management,26(13/14), 1319–1344. doi: 10. 1080/0267257X. 2010. 523710 Lin, C. , & Ho, Y. (2011). Determinants of Green Practice Adoption for Logistics Companies in China. Journal of Business Ethics, 98(1):67–83. doi: 10. 1007/s10551-010-0535-9 Lipp, B. (2010). Impact of B2B Green Marketing in an Increasingly Environmentally ConsciousWorld. Recovered August 8, 2012 from http://www. nvironmentalleader. com/2010/06/14/impact-of-b2b-green-marketing-in-an-increasingly-environmentally-conscious-world/. Makower, J. (2011). Green Marketing Is Over. Let’s Move On. Retrieved August 8, 2012 from http://www. greenbiz. com/blog/2011/05/16/green-marketing-over-lets-move? page=full Nandini, P, M. , , M. (2011). A CONCEPTUAL FRAMEWORK ON GREEN MARKETING- A TOOL FOR SUSTAINABLE DEVELOPMENT. International Journal Of Sales And Marketing Management, 1(1), 1-16 National Consumer Council (2002). Green consuming. London Ottman, J. (2011).The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. United Kingdom: Greenleaf Publishing. Ottman, Jacquelyn A. (1998). Green Marketing: Challenges and Opportunities for the New Marketing Age. USA. NTC Business Books. ROMERO, P. (2008). Beware of green marketing, warns Greenpeace exec. Retrieved August 6, 2012 from http://www. abs-cbnnews. com/special-report/09/16/08/beware-green-marketing-warns-greenpeace-exec Suplico, L. T (2009). IMPACT OF GREEN MARKETING ON THE STUDENTS PURCHASE DECISION. Journal Of International Business Research, 871-88.Tan, B. C, & Y, P. F. (2012). What Drives Green Restaurant Patronage Intention? International Journal of Business , 7(2), 215-223. doi:10. 5539/ijbm. v7n2p215 Smith, E. E. , & Perks, S. (2010). A perceptual st udy of the impact of green practice implementation on the business functions. Southern African Business Review, 14(3) Tantawi, P. , Shaughnessy, N. , Gad, K. , , M, A, S. (2009). Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers. Contemporary Management Research, 5 (1), 29-50 Yazdanifard, R. , , I. E. (2011).The impact of Green Marketing on Customer satisfaction and Environmental safety. International Conference on Computer Communication and Management, 5, 637-641 Yaacob, M. R. , , A. (2010). CUSTOMERS’ AWARENESS, PERCEPTION AND FUTURE PROSPECTS OF GREEN PRODUCTS IN PAHANG, MALAYSIA. The Journal of Commerce, 3(2), Rakhsha, R. , , M. (2011). Evaluation of Effectiveness Of green Marketing Mix on Consumer Satisfaction and Loyalty: (Case Study: The East AzarbaijanPegah Dairy Company in Tabriz, Iran). Middle-East Journal of Scientific Research, 10 (6): 755-763APPENDIX A (Date) Dear Respondents, Good day! I am student from Feu Makati taking up Bachelor of Science Administration major in Marketing Management. As a business student, I am equied to write an academic research in our Communication Arts II. Thus, I am now conducting a research about â€Å"A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City† The goal of this study is to examine and analyse the impact of the effectiveness of green marketing on the decision making of purchasing of consumers.This survey will concentrate to the awareness of the consumers on Makati City on the eco-friendly practice of business functions. Likewise, this will also analyse the behaviour of consumers on the responds to the green practice of businesses. The responses will be a big help to further examine and re inform the impact of green practice on the customer satisfaction and businesses functions. In that matter, I would like to request to you to fill out the following survey questionnaire and I would be grateful if you could return the absolute questionnaire as soon as possible.Thank you for your kindly cooperation, time and understanding. Sincerely, Ms. Angel Joy S. Mandigal APPENDIX B Survey Questionnaire Name (optional)________________Age__________ Gender: ____Male ____FemaleProfession_______________ Direction: Kindly put a check mark (? ) in each statement that reflects if you are SA- Strongly AgreeAD- Agree/DisagreeSD- Strongly Disagree A- Agree D- Disagree | |SA |A |AD |D |SD | |1.I am aware of green marketing practice. | | | | | | |2. I choose/ purchase products that are eco-friendly. | | | | | | |3. My friends, the media and the marketers influenced me of consuming green products. | | | | | | |4. I buy or consumed green products or services because of the env ironment issues. | | | | | | |5.Everytime I purchase products or services, I always consider its benefit to | | | | | | |environment. | | | | | | |6. I believe that green products or services have a high quality. | | | | | | |7. E ven though I consumed green products or services in market, it still meets my | | | | | | |expectations and satisfactions as consumer on product. | | | | | | |8.I am still willing to buy green products or services despite of its higher or | | | | | | |expensive price. | | | | | | |9. I believe that purchasing green products or services is a right thing to do. | | | | | | |10. Everytime I purchased green products or services I feel that I contribute to the | | | | | | |environmental protection and sustainable development. | | | | | | |11.I prefer buying or consuming eco-friendly products or services than non-green. | | | | | | |12. I am willing to recommend to the people around me the practice of purchasing green | | | | | | |products or services. | | | | | | |13. I believe that business functions should adapt the concept of green marketing. | | | | | | |14. Consumers should practice the green consuming of products or services. | | | | | |15. I do believe that green marketing really affects my purchasing decision on consuming| | | | | | |products or services. | | | | | | |16. Green practice or consuming eco-friendly products or services of consumers are the | | | | | | |best way to prevent environmental issue problem concerned. | | | | | | |17.Government should lead promoting the usage and producing of eco-friendly products or| | | | | | |services among consumers and business functions. | | | | | | ———————– Sustainable Development Customer Brand Loyalty Satisfaction Reduce risk of exposure of environment Improved Product Quality [? ]uw—?  °Ã‚ ±iiIKLTU[j? oaOA? A? A? A? A? A?  ¤Ã¢â‚¬Ëœ~kXH9h  ahâ‚ ¬Ã¢â‚¬ uCJOJQJaJhKhâ‚ ¬Ã¢â‚¬ u5? CJOJQJaJ$hRwihC]CJOJQJaJmHsH$hRwihnxiCJOJQJaJmHsH$hRwihRwiCJOJQJaJmHsH$hRwihu-CJOJQJaJmHsHhRwihnxiCJOJQJaJSocial Responsibility Improved Raw Material Usage

Environmental Discourse Essay

Although environmental concerns have attained increasing currency within society, general coverage by the media fails to recognize that not all environmental discourses are alike. Different ideological strains exist and maintain different assumptions about not just the source of environmental problems, but the kinds of solutions that are necessary to solving environmental problems. In the latter half of the 20th century, when environmentalism arose as a distinct political and social ideology, the form of environmental discourse held by most of its proponents is what is now called deep green environmentalism. Deep green environmentalisms operate under the assumption that the dominant political and social ideologies such as unchecked growth, pervasive consumerism and extreme industrialism and capitalism are inherently flawed and contributive to ecological damage. They believe profound lifestyle changes and a willingness to confront dominant social institutions are needed to keep these problems in check. (Beder, 1991) By contrast, light green environmentalists are more common today: they have a casual concern regarding planetary welfare and do not view environmental protection as a distinct political ideology. They do not seek the political emasculation of industrialism and capitalism but instead emphasize environmentalism as a lifestyle alternative. They choose strategic consumption and a responsible modern living as the means to address environmental issues. As such, light green environmentalists make no pretense of possessing the same subversive aspirations of their dark or deep green counterparts. (Beder, 1991) Today, a new form of environmentalism has emerged: Bright green environmentalism. Bright green environmentalism holds that the guilt of modern living can be reconciled with environmental anxiety and sustainability is possible through tools and technology. The primary assumption is that it is difficult for individuals to go deep green and â€Å"turn their backs† on material luxury, and that the strategic consumption of light greens is ultimately trivial in relation to our ecological problems. To that end, bright green environmentalists embrace new forms of energy production, manufacturing, biotechnology, urban planning and other forms of sustainable design technologies as a means of retrofitting the present capitalist-industrialist mode of life rather than seeking to overthrow it. They celebrate the potential for economic abundance and material plenitude without compromising ecological sustainability. (Steffen, 2006) REFERENCES Beder, S. â€Å"Activism vs. Negotiation: Strategies for the Environment Movement. † Social Alternatives, Vol 10, No 4, pp. 53-56, December 1991. Retrieved on January 26, 2009 from: http://homepage. mac. com/herinst/sbeder/activism. html Steffen, A. (2006, May) â€Å"The Next Green Revolution. † Wired Magazine, 14. 05. Retrieved October 13, 2008 from: http://www. wired. com/wired/archive/14. 05/green. html

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